5 of Summer 2018’s Hottest Trends


It’s nearly the end of summer, but don’t let that stop you from wearing this season’s top trends. Whether you’re ending this season with a visit to the beach or just a simple barbecue party with your stylish clique, keep this season hot and sizzling by staying fashionable with warm, summery colors and chic accessories.

Photos from Collage Vintage via Who What Wear, Elle UK, Thássia Naves, and Vanessa Jackman via Who What Wear

Sundae Style Supreme

Fresh shades of lemon, pistachio, lavender, and strawberry sorbet were made even more delicious by this season’s catwalks. These subtle and delicate colors give classic fabrics a modern twist. Create your day look by mixing and matching varying shades of ice cream pastels.

Photos from The Daileigh, Victoria Adamson via Refinery29, and Gal Meets Glam

Forever Floral

Wearing floral prints in summer is no cliché, it is necessity. Soft prints on light, airy materials give that romantic vibe that works well for evening walks by the beach, while bold colors and big prints exude confidence and personality for your pool parties.

Photos from Dolce and Gabbana and Emilio Pucci

Shades of Summer

Embellished shapes, retro cat eyes, and tinted lenses are in style this season. Fashionable and functional, a stylish pair of lenses will not only protect your eyes from the sun’s rays, but earn you all the style points for an #ootd post that’s on point and in season.

Photos from Fashion Me Now and Harper and Harley

Weave and Wicker

A great accessory that makes you think of picnics, beach trips, and everything about summer, straw bags are this season’s tote of choice. With a wide range of sizes and styles to choose from, you can never go wrong in bringing this bag to a casual date or a fun day at the beach.

Fun and Festive Scents

Looking good is not enough. Complete your outfit with the scent that gives you a warm and summery feeling. With the fragrance of flamboyant flowers and tropical fruits, Jo Malone London’s two vibrant new scents will give your summer look the sweet ending it deserves. Cattleya Flower, is the brand’s first ever Body Mist while Tropical Cherimoya, is their first fruit-inspired Blossom Cologne. Designed to be worn alone or layered together, the Jo Malone London Hot Blossoms fragrances is the perfect pair to complete any summer look whatever style or trend you choose. There’s still time for you to complete your summer bucket list. But trying to finish your long list of things to do doesn’t have to take its toll on your fashion choices.

Jo Malone London’s Brilliant Blossoms collection is now available in all Jo Malone London boutiques. For more information, visit www.jomalone.com.ph